3 Key Reasons Branding is MORE than Necessary!

I know you know everything and don’t have time to read these days but, I bet you DON’T know that brand visibility is almost 3/10 times less likely if you don’t know these 3 keys to reaching your target audience. 

Key #1: In a new world of AI where everything can be duplicated, copied, and stitched, it is important now more than ever to create a UNIQUE experience for your brand. Ask yourself, what do I want people to feel when they discover my product, content, and/ or service? When you get this answer, dive into a quick research of things that evoke that feeling you are trying to sell. Are the colors, typography, and images you have associated your brand with aligned with the message you want to send or did you really think “Cosmic Sans” was okay? Be BOLD with your brand’s tone of voice and appearance if you want to out-do your competition. 

Wow! You're still here, that's great, you aren’t a part of the majority because, another key to consider is that people have WAY shorter attention spans now. According to the American Psychological Association, a new study done by Gloria Mark reveals that there is a drastic decline in ability to focus. Within the past decade, attention spans have dropped by more than 66%. Meaning, you don’t have nearly enough time to grab your future client’s attention. You have to give an undeniable reason for them to give you their time of day. 

The last key I have is for you to take note of THE GREATS. In the “brand Hall of Fame”, exists companies that have stood the test of time, technological advancements, and have made it clear that they are not going ANYWHERE. The brands whose slogans I wouldn’t even have to recite before someone else was completing the jingle for me. (i.e Just ____! or Ba Da Ba Ba Baa … ) These companies have their hooks in generations to come, their familiarity is hard to compete with but, the principles are the same; brand consistency, brand quality, & brand colors. 

I hope this helps! Come back next week, Stay Keyed In with our social media accounts, book an “A” Game Strategy meeting to unlock your brand’s fullest potential. And if you read this far, you’d LOVE my new E Book titled The KEYES to Success where I discuss original methods for content planning, brand discovery, and help you SUCCEED!